Shortcut Your Startup by Courtney Reum and Carter Reum

After seeing this title recommended a few times on my Audible account, I thought it was time that I checked it out for myself. I always like to learn about what other people are doing and what is working well for other people. One of the things that I really wanted to learn was how to build a company efficiently and effectively.

Persuasion is something I always like to learn more about and I believe that Aristotle’s 3 pillars are the most important core pieces of persuasion.

Aristotle’s 3 Pillars of Persuasion

1. Ethos — convincing someone through credibility

2. Pathos — appealing to emotion

3. Logos — persuasion by reason

I loved these questions. I believe that they are essential for anyone who is looking to begin a project. It’s always important to take time before rushing into anything to understand and identify the underlying motives. Why is often just as important, if not more, than what and how.

3 questions before you start anything:

1. What does success look like for you?

2. Why has no one does this before?

3. Why you and why now?