Likes Matter? Content Matters? Does it Matter? What Matters?

“Hey check out what I sent you on Instagram, you’ll like it!”

“I already liked that picture!”

“Wow we like a lot of the same stuff, and there’s a lot of likes on that post.”

“Really though! Wow! That person is pretty well-known.”

“Must be to have that many likes!”

“Maybe I’ll get more likes by commenting on their posts!”

“Yeah maybe some more people will follow you too.”

I don’t care about likes.

I mean people see my stuff and that’s cool.

You know, on Instagram some of my pictures have been receiving 400–500 views from accounts. As a result of that though, only about 50 likes have resulted.

That level of engagement is not bad per se but I also would not say that it is good.

But I care if you like the message.

I care if you like the content.

I care if you are positively impacted by what I’m distributing.