Pitch Anything by Oren Klaff

2020, book 3: “The human brain is unable to be coldly analytical and warmly engaged in a narrative at the same time.” — Oren Klaff

Finished on January 6, 2020

My all-time favorite book without question. This was one of the first audiobooks that I ever listened to and I honestly don’t even recall how I came across it — maybe it was suggested based off of my listening history. This book contributes greatly to my core philosophy of communication. I learned so much about the different ways that people express themselves through communication and also the different ways that people interpret various communication.

The basis of the whole book. People cannot effectively communicate on a consistent basis, especially in crucial moments. I always want to do everything possible to ensure that what I’m striving to communicate with others is properly communicated and expressed.

The method in 76 words: There’s a fundamental disconnect between the way we pitch anything and the way it is received by our audience. As a result, at the crucial moment when it is most important that we are convincing, 9 out of 10 times we are not. Our most important messages have a surprisingly low chance of getting through. You need to understand why…